North Carolina Sports Betting On the Horizon

North Carolina is positioning itself to be one of the hottest new sports betting markets in 2024. State legislators approved legal wagering in 2021, and officials are now reviewing license applications from major sportsbook operators. With appealing North Carolina sports betting apps and competitive North Carolina sportsbook promos ready to launch, the Tar Heel State is preparing for a busy year of legal sports wagers.

The state mandated that all license applicants partner with local professional sports teams, venues, or leagues. This allows renowned national operators to leverage local relationships while giving North Carolina organizations a piece of the action.

One such partnership is between daily fantasy sports giant Underdog and golf course operator McConnell Golf. The companies are collaborating to bring innovative Underdog sports betting products to North Carolina.

“McConnell Golf is thrilled to welcome Underdog Sports as our official sports betting partner,” said McConnell Golf COO Christian Anastasiadis. “Underdog is the fastest growing fantasy sports company ever – that is impressive.”

Access to Underdog’s popular fantasy platform and betting apps will give McConnell Golf an edge when North Carolina launches sports betting. Underdog will benefit from McConnell’s brand recognition and statewide presence.

“Underdog is thrilled to launch our betting games in North Carolina in partnership with McConnell Golf,” said Underdog co-CEO Jeremy Levine. The company plans to evolve its digital experience to meet the needs of North Carolina sports fans.

While football fans likely missed out on legal Super Bowl betting this year, basketball bettors are hopeful they can wager through licensed North Carolina sportsbooks in time for March Madness.

With nine operators already on board for an expedited license approval, the potential for mobile and physical North Carolina sports betting looks bright in 2024. Underdog is poised to capture market share quickly thanks to its digital prowess and alignment with a prominent local business.

✅ Fact Checked on February 2, 2024 by Ken Weaver