The launch of North Carolina sports betting is eagerly anticipated by many sports fans and gambling companies alike. With a population of over 10 million, North Carolina represents an attractive potential market for sports betting operators. The state legislature passed a bill in June 2021 to legalize statewide mobile wagering, with a tentative goal set by Governor Roy Cooper for operators to go live in time for the 2023 NCAA March Madness tournament.

Numerous sportsbook brands have lined up to apply for North Carolina sports betting licenses in hopes of gaining access to this market. Established national operators like DraftKings, FanDuel and BetMGM North Carolina submitted applications prior to the recommended December 27th deadline. These companies certainly have their eyes on the lucrative opportunity that North Carolina provides thanks to its passion for college basketball.

Tribal groups will also play a major role, as North Carolina sports betting laws provide a carve-out for Native American operators. The Eastern Band of Cherokee Indians already runs two retail sportsbooks in the western part of the state. They submitted an application to offer mobile wagering as well. Additionally, the Catawba Two Kings Casino operated by the South Carolina-based Catawba Nation plans to leverage its existing customer base by launching a North Carolina sports betting app. The Catawba tribe is currently vetting potential partners to power its mobile platform.

Once licenses are formally approved, there will be no shortage of North Carolina sports betting apps for bettors to choose from. Established brands like FanDuel and DraftKings will compete for market share against casino operators like BetMGM North Carolina and relative newcomers like Underdog Sports. With so many options on the table, these companies will likely rely on attractive North Carolina sports betting promos and odds boosts to stand out from the competition.

Of course, the incumbent tribal groups hope to retain and expand their existing customer base as they transition to mobile wagering. For example, the Eastern Band of Cherokee Indians already operates two retail sportsbooks powered by market leader Caesars Entertainment. Their ability to leverage the strong Caesars brand with local customers could give them an advantage.

Other applicants are getting creative with their North Carolina sports betting partnerships. BetMGM North Carolina has announced an agreement with Charlotte Motor Speedway to build customer loyalty among NASCAR fans. Meanwhile, the potential partnership between the Carolina Panthers and Fanatics would allow the sports merchandise giant to cross-sell its established customer base.

As launch day draws near, companies are still finalizing necessary paperwork and technology systems to comply with state regulations. Once approved as a North Carolina sports betting operator, each brand must also contract with an approved service provider to actually handle the back-end wagering operations.

At the moment, no official licenses have been granted quite yet. However, with heavy hitters like DraftKings and FanDuel having already built dominant positions in other newly opened markets across the country, they are considered likely candidates to earn North Carolina approval. These companies clearly have the resources to offer competitive North Carolina sports betting promos that appeal to the price-sensitive bettor.

In the end, the state itself should benefit greatly from legalized wagering as well. Early projections estimate that North Carolina sports betting could bring in over $10 million per year in direct tax revenue for education funding, with millions more in licensing fees. This projected tax haul will likely grow over time if bettor adoption follows patterns seen in other states.

As North Carolina prepares for this new era of legal sports gambling, major hurdles still remain before the first online bets can be placed. But one thing is certain: when North Carolina sports betting apps officially launch, there will be no shortage of promotions available for bettors who sign up early. Be it risk-free bets from BetMGM North Carolina or odds boosts from FanDuel, the operators are ready to compete for the North Carolina market.

✅ Fact Checked on January 27, 2024 by Ken Weaver