Sports fans in North Carolina may soon have a new way to place wagers, right from Twitter. According to a recent Fortune story, BetMGM is partnering with the social media platform to potentially enable users to bet directly through Twitter. This would be the first partnership allowing legal sports betting directly through a social media app.

As North Carolina prepares to launch online sports betting on March 11th, the deal could give BetMGM a competitive edge. The operator is expected to be one of the first to offer North Carolina sports betting apps when the market opens. The timing coincides with the state hosting the ACC basketball tournament in Greensboro. Plus, March Madness gives a boost to any new sports betting market.

Currently, BetMGM trails only FanDuel and DraftKings in U.S. mobile sportsbook market share. Integrating sports betting into Twitter could help the operator continue growing its customer base. Twitter reported over 200 million monetizable daily active users last quarter across both its website and mobile app.

The partnership initially intends to provide access to BetMGM’s sports betting stats, data, and analytics. But Fortune also reported the “intention” is to eventually offer one-click access to betting. This could be done through a direct link inside Twitter to the BetMGM sportsbook.

Details remain unclear, but the potential to enable North Carolina sports betting directly through Twitter would be groundbreaking. It could also give BetMGM a crucial advantage in promotions and customer acquisition versus rivals.

As the March 11th launch of online wagering approaches, major sportsbook operators like BetMGM are expected to offer North Carolina sportsbook promos to attract customers with things like risk-free bets and deposit matches. Access to an audience of Twitter’s size, fused with ease of betting, could make for an appealing BetMGM North Carolina bonus code incentive as well.

Bringing sports gambling functionality into the Twitter experience seamlessly could increase customer convenience and retention for BetMGM. North Carolina sports fans may soon have an exciting new way to get their action down. Rather than toggling between apps, they could place real-money wagers without ever leaving the Twitter timeline.

✅ Fact Checked on February 2, 2024 by Ken Weaver