With the pending launch of North Carolina sports betting apps, local pro sports fans have reason to closely follow the proposed investment by Amazon into Diamond Sports Group (DSG). This deal, if approved by a bankruptcy court, would provide financial stability to regional sports networks (RSNs) like Bally Sports South and Bally Sports Southeast. These RSNs broadcast Carolina Hurricanes and Charlotte Hornets games.

As part of Amazon’s minority stake purchase in DSG, North Carolina sports fans could soon access live pro sports action on Bally’s RSNs via Amazon Prime. An official start date has not been formally announced, but we may discover in the coming weeks if streaming on Prime will commence in time for the eagerly awaited kickoff of North Carolina online sports betting.

Amazon’s involvement with DSG signals its ambition to further expand into original sports programming and distribution. With unmatched financial resources, Amazon has the means to ensure RSNs like Bally Sports remain solvent for years, keeping valued local pro sports broadcasts available to North Carolina viewers.

Hornets basketball and Hurricanes hockey are the major North Carolina pro sports franchises impacted by this proposed deal. Their games are currently offered to cable subscribers by Bally Sports Southeast and Bally Sports South networks.

The good news for Tar Heel State sports fans with Amazon Prime memberships is that Hornets and Hurricanes broadcasts on Bally’s RSNs would be accessible at no added cost. By leveraging Amazon’s sports streaming rights, North Carolina sports bettors could easily view live game action on any internet-connected device.

Behind the scenes, DSG has struggled under a towering debt burden, facing possible bankruptcy. In 2019, Sinclair Broadcast Group acquired the Fox regional sports networks from Disney, inheriting massive debt exceeding $8 billion. Sinclair subsequently sold naming rights to casino operator Bally’s Corporation but retained ownership.

Unable to generate sufficient subscriber revenue from cable partners in recent years, DSG has battled to avoid insolvency while continuing to hold broadcasting rights for 37 major pro teams.

Amazon’s minority stake investment would provide DSG financial breathing room to restructure itself. RSNs remain the best option for Carolina pro sports fans to watch their favorite teams locally. DSG owns the exclusive rights to broadcast Hornets and Hurricanes games.

With the start of North Carolina sports betting just months away, interest in legally wagering on local pro teams will likely spike. Caesars Sportsbook North Carolina and other licensed operators plan to offer competitive sign-up promotions and ongoing odds boosts. Accessing Bally’s RSN pro sports broadcasts via Amazon Prime promises to be a popular perk for sports bettors when North Carolina online sportsbooks launch.

✅ Fact Checked on January 18, 2024 by Ken Weaver